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What Other Very Successful Industry Professionals Are Saying About Reed Hoisington
Ø “Reed’s System is absolutely incredible. I easily made over $10,000 in fees in just my first month. And by only using just a couple of his techniques. I can’t even imagine what will happen when I implement the entire system! I know that Reed’s program will help me achieve hundreds of thousands of dollars throughout my career. Thank you, Reed.”
Jay O'Leary, Mortgage Broker
Monument Capital Mortgage
Ø “I started with only a few items on your program. And our volume doubled in one month just by placing ads in selected publications. Volume jumped 50% alone. Thanks for the help!”
Fred Arndt
Infinity Mortgage
Ø “After initial hesitation, I think I was probably the last person to sign up for the program, and after meeting Reed and some of the speakers at his boot camp I knew that I made the right decisions.”
Dan Thornton
California Capital
Ø “Extremely informational and helpful to motivate and guide me to expand my business. Information was worth a million dollars? You cannot live without this information. It changed my life. I appreciate Maria’s help when I call the office. Reed you helped me in a time when I was at my lowest. I highly recommend your system to every broker in the country. If feel like with the changing market that you cannot live without your information. You are very laid back and supportive. I was shocked that you personally called me back and helped me. Most seminars are stuffy and they just want to sell products. Reed you are genuine and you truly care about the small guys. Thanks so much.”
Tish Dickson
Mortgage Solutions 2000
Ø “The experience was great. I have been doing this for 13 years and Reed’s High-Profit System & his seminar has opened my eyes to all of the other ways to market.
Michael Young
Infinity Mortgage Group
Ø “Informative – eye opening.” Ghazala Salam
First Security Finance, Inc.
Ø “I’m looking forward to Reed’s next boot camp. The experience was an idea a minute-great, but almost teetering on information overload.”
Robert L. Satchell
St. Louis Federal
Ø “Excellent!!! The variety of ideas presented by all the speakers is a valuable return to Reed’s 3 days of intensive boot camp meeting & sharing with other peers is a great opportunity for learning and experience.”
Frank Remundo
South Mortgage
Ø “Reed’s seminar was truly an eye opening educational experience into the world of direct marketing. The level of detail which can be had to fine tune a new or existing marketing campaign is amazing.
Kent Steele
Olympic Funding
Ø “I was pleased to learn how to track and calculate my leads and profit. This is a great program, I will always know the answers from now on.”
Patricia Smurthwaite
Utah Home Loans
Ø “Wonderful! That is what I have to say about your Freedom Marketing System. I am currently on my second reading of the program. After purchasing several other marketing systems, I can say this one is far superior in content, and is user-friendly. It plainly lays out an operating system that is realistic and easy to follow. I have been in the mortgage business for 10+ years, and frankly, it was beginning to lose its luster. After the first read through of the Freedom Marketing System, I felt reborn. Please let me know if you have any new ideas or additions to the system. I will gladly invest my time or money.”
John R. Ferrara, President
FTF Financial Services, Inc
Ø “You’ve taken a very practical approach to addressing successful methods to attract and maintain real estate customers. This is a powerful course containing all those years of experience, methods and successful advertising techniques you’ve used, and it is invaluable to those in and outside of this industry. Reed, your unique insight into the real estate business is displayed throughout the System, but more importantly, you really show how easy it is for anyone to apply these techniques. Your descriptions of best practices should allow any participant to find something that fits into his or her organization. This is a powerful course, and based on my years of experience with you, it’s one that almost anyone will not only find meaningful, but essential to running a profitable, sustaining business.”
Debbie Rosen, Former President
Associates Home Equity Services
Ø “You’ve certainly covered all aspects of marketing with your course. I found your material easy to read and to the point…..In fact, I am starting my second reading now. 1998 was a fabulous year, but I’m extremely excited about the prospects for 1999 with the new marketing ideas we will be implementing.
Larry E. Knopf,
1st Capital Mortgage, Inc.
Ø “We got 70 calls from our first radio ad using your System, the first 4 days it ran. Before that, we had received 9 calls in 3 weeks!”
Doug Gross, Owner
Service Funding
Ø “I was very impressed by the completeness and detail in the Hoisington High-Profit System. I have sent away for other systems and yours is the best. Your ideas are complete with instructions on how to implement and follow up. We have started with many of the ideas and are beginning to see some really positive results. Your System has changed my approach to marketing and I’m happy with that change! Thanks.
Marathon Funding
Ø “Reed, I just wanted to let you know that I finally took a look at all your “stuff” and it is really, really good.”
Ø “Reed, I love this System! It is allowing me to work “on my business” as opposed to “in it.” Thanks for the benefit of your experience and excellent advice!”
Approved Mortgage Capital
Ø “I want to affirm you on the System you have put together and thank you for sharing your time and knowledge with me. I especially appreciate you referring me to a wonderful lead source company. It’s nice to know that when I purchased your System, it was much more than just that…everyone in your organization is so helpful! I can now see that trying to limit my efforts to just one area (namely, ‘A’ paper only) can be and probably has cost me a ton of money. Your marketing approach to the B/C market and debt consolidation market is ‘right-on.’ I’m super-excited about pouring some energy into direct marketing and really want to do it right. I understand a lot of it is testing new things, experimenting, and monitoring results. Thanks again for your time, your System, and your help.”
Jarvis Rickman, Loan Officer
Security First Funding
Ø “My experience with Reed Hoisington dates back to 1986. As a Regional Director of First Union Home Equity Bank, Reed and His company did such a great job of marketing that they supplied my national branch network with a continual flow of business. As a true pioneer, his impact brokering was accomplished in spite of any real lender support of respect that most of us now take for granted in our industry. No one can generate high quality loans like Reed Hoisington.
Dave Courier, Regional VP
First Union Home Equity Bank (formerly)
Ø “When Mr. Hoisington’s materials arrived, I was completely overwhelmed by the sheer volume of the material. My initial reaction was not to review [them] because there was just too much material to cover. Fortunately, I overcame my reluctance and began to read each of the manuals one at a time. Much to my surprise the material itself was very good, well thought out and based on experience – ‘/{not theory. Reed provides copyrighted marketing letters, telemarketing sales scripts, contracts, and a brief overview of each state’s regulations. For a small brokerage operation, the loan officer training manual alone is worth the price. I personally do not telemarket, but the scripts provided in the telemarketing manual are good and based on what worked for Mr. Hoisington at Midstat [Mr. Hoisington’s own mortgage brokerage firm]. I liked the Tough-Minded Business Management System manual the best. There is a plethora of quality material. It’s up to you to read through and select what you like.”
John Svirsky, Mortgage Broker and Product Reviewer The Mortgage Press
Ø “I have learned a lot about marketing basics. I am now sending out my first “real” marketing run. I expect it too will be fantastic. Thanks for the info…it was the best I’ve read so far!”
UC Lending
Ø “I have always believed in hiring marketing consultants for my mortgage business. Sometimes the results have been good, sometimes the results have been poor – but always I’ve had to provide substantial input to the process. Even though these consultants had worked for other types of “financial companies”, they didn’t have a serious mortgage background, like Reed Hoisington. Often, I felt like I was writing the marketing pieces and all they were doing was guiding me as to proper format and “cleaning up” the language. I can only imagine what it would have cost me to duplicate Reed’s materials. Some I use “as is”; some have turned out new raw material to assist me in new promotions. But the course is most definitely a good value.”
Alan Bercovitz, President
The Rhode Island Mortgage Store
Ø “I have been trying, for months, to come up with a comprehensive plan for marketing. Thanks to your System I now have an effective plan to implement and follow. And it works!”
Brent Nichols, VP
American Pioneer Mortgage
Ø “During my 30 years in mortgage lending I have dealt with literally thousands of mortgage brokers. Reed Hoisington, his methods, his staff and company clearly stand out from all the rest. My first encounter with Reed was almost 15 years ago, at that time I was a Regional Supervisor with a nationwide mortgage lender. He approached me about doing business with our North Carolina offices. That conversation was the beginning of a relationship that has endured throughout the remainder of my career. During our relationship I became the operations officer for Equicredit, in charge of production for over 100 branch offices throughout the United States. Reed expanded his company and was active in many of those locations. His total production on an annual basis was several hundred million dollars in mortgages, the 40 to 50 million done with Equicredit was a significant part of our annual mortgage production. I cannot recall a single situation with Reed that was anything less than professional, honorable and in the best interest of our mutual responsibilities. His business methods were always on the cutting edge of technology and creativity. Reed has been successful during all the peaks and valleys which this industry goes through. I always cautioned Reed over the years that he was training his competition by putting so much into each and every employee at his company…he refused to listen…he’s a born teacher. I was so pleased when he finally put together this training and marketing system. I can think of no other person in the mortgage industry better equipped to do so. If I had a friend or relative interested in getting started in the business, this is the place I would tell them to start!”
Chuck Wallace, EVP
Equicredit Corporation
Ø “I must admit, the information from Reed Hoisington has been more helpful that I had ever anticipated. I’m very happy with my investment.”
People’s Trust Mortgage LLC
Ø
“I purchased your Hoisington High-Profit System around
11/20/98. The amount of materials you provided was overwhelming. I
have $800 invested in this so far, I’m happy with the response and I’m sure it
will be a success. Who wouldn’t be happy with a 4:1 to return. I’m
confident that more testing will provide us with a better response/return rate.
Best of all it’s like Christmas every time the answering machine rings, because
I know that every 5 reports I mail will result in one application: then
the rest is up to us! P.S. Please don’t sell anymore Hoisington High-Profit
Systems, I don’t want the competition.
Scott Van Iden, Mortgage Broker
Midas Mortgage Company
Ø “Attending one of Reed’s seminars was like taking a mini-MBA business course. Reed, Dan (Kennedy), Marty (Chenard), Tony (Maginiello) and Steve (Cortez) are great professors. If I don’t triple my income & lower my bottom line in 3 months, it will be my fault for not acting upon their expertise.
Robin Cooper
Any Mortgage Credit Corp.
Ø “You have put together a comprehensive program for our industry that is both focused and complete. That in itself is a Herculean task and you have done it with such clarity. Too many so called marketing experts have put together advertising campaigns that quite simply are ineffective. Your direct marketing techniques tailored to our industry are effective and profitable. Your holistic approach to marketing is right on target in that you address the fact that the whole organization is involved in the marketing process.”
Tony Gallegos
The VPM Funding Company, Inc.
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