Mortgage Marketing Tips: #13
How To Use The 80/20 Principle To Skyrocket Your Sales And Profits` PART 1       Guest Article By Reed Hoisington

I`m going to share a philosophy with you that might just change your life. It certainly changed mine! It`s called the 80/20 Principle, and I GUARANTEE that by the time you`re finished reading this newsletter, you`ll understand exactly...

How To Achieve Twice As Much With Half The Effort!

The 80/20 Principle was first discovered approximately 100 years ago by an Italian economist named Vilfredo Pareto while he was studying income and wealth patterns.

He discovered that there was a pattern of `predictable imbalance,` and that by identifying and focusing on the top 20% of our efforts, we can leverage our results in virtually any area of our lives, and vastly improve our effectiveness.

Not long ago, a major insurance company did a study on its sales force to see where the majority of its sales and profits were coming from. Low and behold... 20% Of The Sales Force Produced 80% Of the Profits!

They went one step further, and analyzed the top 20% of the sales force to identify if there was a `predictable imbalance` amongst this highly productive group of people.

Guess what they found? That`s right...

The Top 20% Of The Top 20% Of The Sales Force Produced 80% Of The Profits!

I have personally used the `Pareto Principle` in many areas of my business and personal life, and found it to be an extremely effective tool for determining where and how I should be spending my time and efforts.

I`ve boiled it down to the top 7 ways to use the 80/20 Principle in your business and personal life.

I will share these with you in the next few issues.

For information about Reed Hoisington's marketing methods see: Reed's High Profit Mortgage Marketing System


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