Mortgage Marketing Tips: #15
How To Use The 80/20 Principle To Skyrocket Your Sales And Profits` PART 3       Guest Article By Reed Hoisington

80/20 Principle #3 - Sales And Marketing Methods

There are dozens of different marketing methods you could use to generate new clients for your business.

Here`s a small list from http://www.highprofitmarketing.com :

1. Direct Mail
2. Telemarketing
3. Advertising
4. Joint Ventures
5. Public Seminars
6. In-Home Workshops
7. One-On-One Sales Presentations
8. Referrals

Here`s the problem: There are so many exciting ways to market your business that many of you try to do them all!

Remember the goal of any business should be focus and simplicity. All marketing methods will NOT work equally well for you.

So, here`s my advice...

Go back and analyze the results of all your marketing efforts. I think you`ll discover that one or two methods will account for about 80% of your sales.

The bottom line is - test to find out which marketing/selling methods work best for you, then spend 80% of your time focusing on them.

80/20 Principle #4 - Time

Without a doubt, analyzing how you spend your time will have the greatest overall impact on your business and your personal life. Start by tracking how you spend every hour of your day for, at least, one full week.

I think you`ll make an amazing discovery...

80% Of Your Results Come From 20% (or less) Of The Time You Spend Working!

If you`re like most entrepreneurs and salespeople, much of your time is taken up doing administrative tasks (i.e. filing, bookkeeping), talking on the telephone (non-sales related conversations), reading (newspapers, trade publications), etc.

Unfortunately, none of these activities produce any revenue.

Then, we spend about 20% of our work week (1 full work day) on `revenue-generating activities` like creating ads, sales letters, and telephone scripts, doing seminars, meeting with prospects and clients, and setting up joint ventures.

Guess what?  That`s where all of your money comes from.

But you`re only spending 20% of your time on these activities. Therein lies the reason why most salespeople and entrepreneurs hit an `income ceiling` finding that no matter how many extra hours they work, they don`t make any more money.

Here`s my recommendation...

Start by analyzing how you`re currently spending your time. Once you`ve defined the `non-revenue generating activities` that you`re spending 80% of your time on...
Delegate, Eliminate, Or Outsource These Tasks!

Top success coach, Jeff Smith, found that in most cases you can easily double your net income by eliminating half the activities you currently spend your productive working hours on, and instead replace them with `Revenue Generating Activities.`


For information about Reed Hoisington's marketing methods see: Reed's High Profit Mortgage Marketing System


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