Mortgage Marketing Tips: #17
First Time Home Buyer Seminars 

Want an unusual yet reliable way to generate new mortgage clients? Need a creative alternate angle to get more business in the door?

Many of you have heard of or even participated in first-time buyer seminars. In most cases these are handled poorly with equally poor results. When handled correctly, these types of seminars can be very effective highly profitable.

The advantages of working with first time home buyers are numerous. They are generally an easy market to find and because of this you can keep the marketing costs down. You can often work with schools, churches and local businesses to promote a seminar at little or no cost to you.

First-time home buyers are most interested in getting a home of their very own and are not normally as rate sensitive. They are also far more grateful and loyal than the average refi-borrower and therefore, more likely to refer their friends and family.

What a great market niche!

The average First Time Home Buyer Seminar is a poorly planned mess usually including a real estate agent, closing attorney or escrow officer, appraiser, home inspector, and mortgage professional. In the typical scenario, none of the speakers have prepared anything and the whole thing degenerates into a question and answer period with no direction and poor results.

What a waste! Especially when the same time and a little more effort could produce DOZENS of new clients.

The best system I have ever seen for producing and promoting first-time buyer seminars is a system put together by Doug Huggins at The Home Ownership Center.

Learn more at: Marketing to First Time Home Buyers




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