Mortgage Marketing Tips: #18
4 Criteria for mortgage prospects... 

Eliminate the frustration of wasting your time on rate-shoppers, tire-kickers, `looky-lou`s` and other time-wasters. Don`t you hate preparing presentations or even spending time on the
phone when the so-called mortgage prospect is NOT going to do business with you? I do!

Mortgage marketing expert, Maria Esposito uses 4 criteria that loan prospects have to meet before she`ll even talk to them. (And if she does talk to them, she`ll make sure they meet
these criteria immediately.)

1. Pre-interested. Somehow, you`ve gotten them to `raise their hand` and express their interest in what loan product you have.

2. Pre-qualified. They`re in your marketplace AND they have the interest to go thru with the program.

3. Pre-motivated. The passion to do business is already there.  Trying to `motivate` it there for them is like pushing string uphill!

4. Pre-disposed. They want to do business with you. You`ve positioned yourself as `the person` to get a mortgage from... and they DON`T get it from their brother-in-law!

Notice that they all start with the prefix `pre`? There`s only ONE way to get people to contact you AND already have them meet your criteria: some form of effective lead generating
advertising.

It`s the ONLY way to get maximum money in minimum time... which, frankly, is the only way to get rich and the only way NOT to end up hating your mortgage career.

Biggest source of burnout: spending time with people who don`t want to do business with you. (Rejection.)

Second biggest source of burnout: not having a constant stream of prospects to spend your time on. (Lack of an organized mortgage marketing SYSTEM.)

Even if you DON`T have your marketing plan in place, clear your prospects through those 4 criteria immediately! Then use the extra time to develop you marketing systems.

Learn more at: Mortgage Marketing




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