Mortgage Marketing Tips: #20
The Power of a Single Strategy

I keep getting reminded of the power of this one simple mortgage marketing technique. Let me explain.

1. You need a constant stream of hot qualified leads. True?
True.

2. You have several options to get them. Hopefully you have your `marketing machine` tuned up do several of them at once:
* various forms of High Impact advertising and marketing (ads, sales letters, website, post cards, post it notes, voice broadcast, fax broadcast to acceptable lists - and on and on).
* various forms of High Impact Publicity (press releases, articles printed in papers and trade journals, speaking, etc.)
* Getting leads from other people or organizations, letting them do the work, getting them to add the power of their endorsement and spending the money and the years to develop 'clout' them them.

Huh? You can do that? You bet...and not enough brokers do it.

Here`s what made me think of it. Last week I got an email from a client who I hadn`t spoken to in over a year. Business was booming - largely because of that very strategy.

You see, 3 years ago, he got an endorsement from a state trade association - and that train still rolls down the track! What did he get out of it?

* credibility
* point of entry
* a hot, qualified list
* tons of closed loan fee income

Was he a big player in that niche before he had the endorsement?
NO, NO, NO! So you see...great strategy...NO excuses!
 

Learn more at: High Profit Mortgage Marketing




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