Mortgage Marketing Tips: #21
Don`t be a coward, talk referrals!

I`m here to tell you that you must get over your fears and hang-ups about simply talking to clients and prospects about referrals.

Here`s the thing - a word from `THE` trusted mortgage advisor is powerful.

Consider the client who only sees you at your busiest times, during a refi blitz or at month end for example. He may feel if one more client gets added, you could fall over dead. Or your office may explode. Or there will be less attention given to him.

`Ernie,` you must say, `I know you see us only at our busiest times. But we also have times that are not so busy.`

`Times when you could throw a bowling ball in the office front door, down the hall and out the back and not wound anybody. At times I pick up the phone just to make sure there`s a dial tone.`

`In fact, Ernie, we reserve special times each week just to take care of new clients referred to us by our friends, like you. So if there`s a relative or friend of yours we might help, don`t hesitate to send them in.`

This`ll take about a minute to do. It`s NOT offensive. It`s NEVER perceived as `begging.` It`ll pay big dividends.
 

Learn more at: High Profit Mortgage Marketing




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