Mortgage Marketing Tips: #23
The 9 Biggest Advertising Mistakes 95% of All Mortgage
Professionals Insist on Making, Over and Over Again - Part 1

1. ME-TOOISM.

Blindly copying other mortgage company`s advertising. (On a foggy night, one driver is thrilled to spot two glowing red tail-lights creeping along in front of him. He decides to stick right
behind those lights. All of a sudden the car he`s following makes a turn and comes to a stop. Wham - he rear-ends the guy. He jumps out, hotter than a pistol. `How could you do something as dumb as coming to an abrupt stop in this fog?` he bellows. `Well,` the other guy says, `I usually stop when I get into my garage.`)

2. HAVING NOTHING MUCH TO SAY.

Advertising is, at least in part, `news.` If you haven`t got anything new or different to say, save your money.

Need an interesting ad? 
Mortgage Ads

3. LACK OF A `USP.` (Unique Selling Proposition)

I talk so darned much about USP, even I`m tired of hearing about it. But this is the question that, if answered, means you`ll never have to worry about the new client flow again: why should I, your prospective client, choose you vs. any other mortgage professional?
For much more on USP`S:
High Profit Mortgage Marketing System

4. SAYING IT ALL POORLY.

I guess the greatest mortgage marketing sin of all is being boring. Advertising needs personality. Yours ought to have your personality.  That`s why standard, fill-in-the-blank ads are a bad idea.

5. FEAR OF LONG COPY.

Forget all this nonsense about `white space.` It is COPY that sells. People making important decisions will squint to get relevant information.

To be continued...

Learn more at: High Profit Mortgage Marketing




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