Mortgage Marketing Tips: #25
Hot New Marketing Technology

The Hot, New Marketing `Technology` Of the Recorded Message

For every mortgage prospect who responds to your marketing letters, yellow page ad, flyers, newspaper ads, etc., there are fifty who `toy` with doing so, but back off - out of fear.

For them, I create `the pressure-free/non-threatening first contact'; actually a non-threatening next step: a toll free phone number they can call just to hear a free, informative recorded message.

Recorded message service is readily available that will support short or long recordings. You need no equipment: systems like this are available for less than $30 a month that will support as many message as you need. So, for $30 and the cost of long distance service each month, you can add a L.O./salesman that works seven days a week, 24 hours a day, for you!

This technology can also be matched with clever, very cheap `guerrilla` advertising. Something as simple as a fax, postcard or classified ad.

Example...

Top Mortgage Exec Reveals The 7 Little-Known Secrets
of Quickly and Easily Reducing Your Current Debt, Including
Your Mortgage.. Without Getting A 2nd Job!

`Your Name Here`, Mortgage expert, has decided to spill the beans and
reveal the 7 secrets that insiders can use quickly and easily to get out of
debt faster. Call 000-000-0000 TODAY, its pressure free and 24/7, to
hear his recorded message and to request your FREE Special Report.

Another...

Can`t Seem To Get Those Credit Card Balances Down No Matter What
You Do?  There is a safe, smart, proven answer that works. Call FOR FREE
RECORDED INFORMATION: 000-000-0000, Ext 1001.

Now, with this technology, you take 5, 10, 15 minutes to talk to this prospect about what you have to offer. You can say more in 5 minutes than he would ever read on his own in an ad or brochure. He can`t `skim.` You tell your story exactly as you want to tell it. Your voice is
`friendly.` You can include client testimonials if you want to, even in their own voices.

This is `hot`!

To read a free bonus report about recorded messages with tons of ways to use them go to: Instant Mortgage Marketing
 

Learn more at: Mortgage Marketing




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