Mortgage Marketing Tips: #26
The Biggest Marketing Challenge Facing Each Individual Mortgage
Professional - If Met, the `Key to the Vault` For Mortgage Advertising and Marketing Success

Although this applies to all marketing and lead generation methods and advertising media, take a look at the Yellow Pages` mortgage or loan sections for a few minutes. You could cut all the ads up, interchange names, and do very little damage, because everybody is saying the same things the same way. This is called an `advertising blur.`

Few mortgage professionals ever develop a really good answer to this question: `Why should I, your prospective client, choose you vs. any and every other mortgage professional?`

That answer is called a `Unique Selling Proposition` (USP), and it has almost magical power when done right. I bang away at brokers over and over again, a predictable nag, to get them to create their own USPs.  And I`m not talking about simple slogans, like `we listen.`

Everybody claims that, too.

If you`ll read my `Mortgage Marketing Secrets` manual, available at Mortgage Marketing Secrets, you`ll learn a lot more about crafting a Unique Selling Proposition and creating your own exclusive mortgage leads.

You`ll also learn about `The Complete Sales Story` - the lack of which is a major reason for mortgage advertising failure.
 

Learn more at: Mortgage Marketing




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