Mortgage Marketing Tips: #29
Take Care Of Your Toes...

Don`t Shoot Yourself In The Foot From The Start, Use Good Headlines

The headline of your mortgage lead generation ad, sales letter or Free Report has two main purposes:

1. To grab the reader`s attention
2. To interest the reader enough that he wants to read on

It`s well worth the time it takes to create really powerful headlines. But you don`t have to struggle trying to come up with all your headlines from scratch.

The most effective, attention-getting headlines can be found in tabloids - The National Enquirer, The Star, etc. - these publications sell hundreds of thousands of issues PER WEEK! And they do it with attention-grabbing headlines more than with any other one thing.

Maybe you think these headlines are a little too outrageous or out-of-this-world for the mortgage industry, but there are `templates` hidden within the tabloid headlines. These templates can be translated into a great mortgage headline that can work for any type of mortgage business.

Here are a few examples:

`How To __________ In Just ______ Days`, which could become `How To Become Debt-Free in Just 3 Years`

`__________ Ways To ________`, translated could become, `13 Ways To Reduce Your Credit Card Debt` (great free report idea to offer as `free gift`)

`__________ Secrets of __________`, can be `9 Red Hot Secrets Revealed By Mortgage Professional Insider` (consumers love `insider information`)

`Secret, Red-Hot __________ Revealed __________`, becomes `Secret, Red-Hot Mortgage Opportunities Revealed For The First Time… To The General Public`

`I Was __________ Like __________ For __________`, becomes `I Was Trapped Like A Prisoner In Chains For 11 Years - Then I Discovered (Company/or Your Name) Amazing Plan For Debt And Mortgage Relief!`

So, that`s how you get a great headline - Fast. Cheap. Easy.

Another great source for headlines: Great Headlines Instantly
 

Learn more at: Mortgage Marketing Tips




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