Mortgage Marketing Tips: #30
A Great Market.

With the cyclical nature of the refinance market you should never rely on it for all of your mortgage business.  In fact in any business it is good practice to always have multiple avenues for generating exclusive mortgage leads so that if one dries up you don't get put out of business.

One mortgage market that I really like is the First-Time Home-Buyer market.

This particular market has many advantages:

- Leads can be located without to much trouble, therefore they are

- Inexpensive to contact, they

- Are not just rate-shoppers or fee-shoppers, they are

- Far more grateful and loyal, and therefore are

- Much more likely to refer their friends and family.

In short these leads are a more enjoyable market to work with and this market as a whole is more dependable, because it isn't as dependant on rates as the refi-market.

For more information on marketing to new home buyers: Courting The First Time Home Buyer
and First Time Home Buyer Seminars

Learn more at: Mortgage Marketing Tips




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