Mortgage Marketing Tips: #32
Avoid the Internet At Your Own Risk

The Internet is playing a larger role in the Mortgage-Industry each day. In order to not be left behind you must find a way to make this world-changing technology a part of your marketing
plan without begin overwhelmed by it.

All websites need be developed based on a goal. The #1 goal of your web site as with any other marketing media should be to get visitors to your site to identify and prequalify themselves. If you achieve this goal, your website will provide you with a steady stream of pre-qualified prospects.

Response percentage is the percentage of visitors to your site who identify themselves. Simply calculated, it is the number of leads generated by the site divided by the number of visitors to the site, expressed as a percentage.

Most mortgage sites average a response percentage of between 0.5% and 2%. But here's a Million-Dollar breakthrough that will allow you to dramatically increase your response rate.

You can maximize your response percentage of qualified leads by having a direct response web site that "flies under the advertising radar". How do we achieve this? By removing the appearance that the site is a typical mortgage site, you can reduce the reluctancy of the site visitors to identify themselves.

People don't want to be sold. But they DO want to be helped.  A web site that utilizes direct response marketing techniques and removes the "selling flags" from the site will have significantly higher response rates.

For additional information on How to Become the Dominant Internet Mortgage Professional in Your Marketplace Overnight... Without Spending a Fortune, Wasting Your Time, or Even Caring How It Works! - Visit:  Mortgage Web Site



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