Mortgage Marketing Tips: #35
Have you ever used a guarantee for your mortgage products and services? Part 1

How To Double Your Mortgage Business Practically Overnight…GUARANTEED!

If I could guarantee you that, for a price, I will double the number of loans you close and make you into a money making phenomenon overnight or I will give you back every cent you paid me, no questions asked, no hard feelings, and if I could guarantee you that you had nothing to lose and everything to gain and prosper, how much would you be willing to pay me?

I would bet this promise would mean something to you.  You would probably be plunking down the plastic faster than I could say, `boo.`

Now, what if I drop the guarantee?

Does my promise lose its power?

You bet it does.  I don't think you would be willing to throw away your hard-earned money or credit on empty promises.

You know what?

Neither would your mortgage customers.

If a mortgage prospect asks you, you might say, `I guarantee that I can help you get a better deal or payment or rate,` or `I stand behind what I do.`

OK. Good. However mortgage shoppers are not mind readers.  What about all of those who never ask?

You need to tell people. You need to be forthcoming with this information. You need to and should put your guarantee in print and plaster it on every ad, sales letter, free report, application, flyer, business card and basically every piece of paper that finds itself into the hands of an existing or potential client.

You should be standing on the rooftops exclaiming your guarantee for the entire world to hear (or, at the very least, your market area!).

See how we use guarantees for several mortgage lead generation products at:
http://www.highprofitmarketing.com/KitGuarantee.htm

The Truth About `Satisfaction Guaranteed`

`Oh, I put `satisfaction guaranteed` on all my stuff,` the savvy mortgage broker says. I have
news for you, my friends. That statement does not have any power. It`s cliché. It has been overused.

It is for the weak of heart.

What does `satisfaction guaranteed` mean anyway?

Are you telling your customers that you do just enough to get the loan done and made, enough to keep them satisfied?

People want more than that.

Especially in this day and age where time is a most precious commodity and consumer spending and income levels are at an all-time high. Customers want their socks knocked off and their heads spinning. They want to feel like they worked with the best person, in the best firm and got the best deal anywhere around.

So you tell your prospects/customers `satisfaction guaranteed` … or what? What if they`re not satisfied?
 
What are you going to do about it?  Are you going to refund the money they spent on an appraisal? Are you going to rescind the loan well after it`s come out of rescission? Are you going to tell them to `eat it`? You need to tell your customers what you will do if they are not thrilled with your service.

Part 2


Learn more at: Mortgage Marketing Tips




MORTGAGE MARKETING TOOLS | MORTGAGE MARKETING | REAL ESTATE MARKETING