Mortgage Marketing Tips: #38
Business Cards For the Mortgage Professional...
What They Really Should Be Used For:

Let`s talk about what a business card really should be used for if you`re a mortgage professional and look at a quick example of what you can do with them.

In my opinion, business cards don`t have to be `fancy` in order to work well; in fact, they don`t need to have your picture or be in color. They can be the `cheapo` kind you buy at OfficeMax or Staples - on white or goldenrod cardboard with black ink. None of these things makes any difference.

The only thing that matters is what the business card says and what it`s used for.  In my opinion, you should have two things on your business card:

1)Your name, address, phone number and all the important contact information.

2) Your offer of something that people/prospects want to call for.

For example, your business card could offer a FREE report on the front and/or back, and say something like this at the bottom:

`For a FREE report that reveals how to purchase a choice, brand new, home for less than 50% of the price of renting an apartment or home, call 1-888-XXX-XXXX ext. xx, 24 hrs, for a TOLL-FREE recorded message. Get a copy of the report most landlords and rental agents are praying you never read!`

Now, isn`t that a lot better than putting, `Number One Mortgage Broker In Miami`?

A (3rd) thing you should have on your business card besides offers of FREE reports is a 24-hour, toll-free number-message line.  For instance, a toll-free number different from your home or office that says something like: `Or, call 1-800-XXX-XXXX, 24-hours, to leave a message for us anytime. We will get right back to you. This message line also carries special announcements about our unique and creative products and current specials!` (or whatever), so please call anytime.`

Then, set up a toll-free number with two menu options:

1) `Hi, this is Jack Mayfield from Ultra-Creative Home Loans.  I`m not in right now, but please leave your name, address and phone number, email and I`ll call you right back`;

Or

2) Your message could be: `Punch 1 to leave a message; punch 2 to hear about our next FREE First Time Owner Dream Home Seminar; etc.`

This second line, pre-recorded message, should be offering something happening in your office, something you`re doing personally, special pricing or rates, or some special tip of the month. Or, even a piece of information you think would be interesting and fun for people to listen to — giving them a reason to call again.

See, the whole point of a business card is to get people to call you. It`s not supposed to develop your image, and it`s not supposed to give you name recognition.

If you`d like to talk in detail about a Toll Free Recorded Message Line specifically designed for your mortgage business call me at 801-544-1750.


Learn more at: Mortgage Marketing Tips




MORTGAGE MARKETING TOOLS | MORTGAGE MARKETING | REAL ESTATE MARKETING