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Mortgage Marketing Tips: #4
Seven Fool-Proof Mortgage Marketing Strategies That Will
Skyrocket Your Sales And Profits...
Fool-Proof Strategy #2
Consistency
This one seems so easy, yet so many people fail to be `consistent` in
their marketing efforts.
For example, we get calls all the time saying things like `I just mailed
200 postcards, now what do I do?` The answer`s pretty simple...
Send 200 More Next Week!
You can`t do just one mailing or broadcast fax, run just one ad, do just
one joint venture and expect blockbuster results.
Marketing doesn`t work like that!
Create a marketing plan and a marketing budget for the year, and stick to
it.
For example, maybe your plan calls for faxing 2,500 ads and mailing 200
postcards a week, developing and maintaining an internet website, running
2 small ads a week in local newspapers, and setting up one new realtor
joint venture per month.
If that`s your plan, you must stick to it.
Over a period of about 90 days, you will create momentum, and loan
closings and profits will start to roll in.
And if, for some reason, one of your marketing methods stops working...
Change Your Approach!
Don`t just give up on fax broadcasting, direct mail or advertising
entirely - test a new ad or sales letter.
Whatever you do... Be Consistent
For more ways you can diversify your marketing efforts see:
Mortgage Marketing
Secrets
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