Mortgage Marketing Tips: #42
Don`t be a bore, make your business card work for you.

A Business card is supposed to get people to call you!

And by offering FREE reports and having a 24-hour recorded message line that gives the caller the option of leaving a message or hearing your message, special tip, and so forth - you`ve turned your business card from a boring and expensive waste of money into an interesting, provocative and useful mortgage marketing tool.

The best way I can sum this up is sharing how a mortgage professional, one of Reed`s coaching members, put a 24-hour recorded message for a `Free Report` offer on his business card. In the course of three months` handing out of cards to countless people at various functions, meetings, consumer groups, and so forth, this member got 72 phone calls from his business card!

People called just to leave their name and address, asking for the free report after reading his business card. (He knew this was true because he had a separate extension number just to track calls responding to his business card.)

Now, when was the last time you had 72 people call you from your business card in a three-month period?  When was the last time you had 7 people call you from your business card?

Again-this goes against conventional wisdom-but we`re not after being champions of conventional wisdom here. We`re after getting you more (less fee and rate conscious) clients/customers.

Use your business card as wisely as everything else you print up-and make sure it`s designed to get you calls.


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