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Mortgage Marketing Tips: #43
You could be famous, the power of Free Radio Publicity.
Imagine having ready to act client`s calling you begging for your service
because you are the established authority in your area.
Think that sounds impossible?
It could be easier than you think if you put the power of modern media to
work for you.
Did you know that radio stations need thousands of guests PER DAY to fill
their shows? This may be a great way to build your mortgage business
because if you have something to talk about, they need YOU!
But what would you talk about? Well for starters...
You could teach people how to save money on their mortgage?
Or how to save time in the process?
You could teach them how to get out of debt faster?
Or how to buy a home or an investment property?
You could explain the basics about different mortgage programs?
If you can teach people any of these things (and most of you can), free
radio publicity may be the way for your to tap into a huge source of
mortgage clients.
It's really good for both you and the radio station. You give the radio
show great programming … they give you great promotion for your mortgage
business.
And the neat thing is Radio interviews cost little or nothing! Your
advertising cost could be ZERO! To get this kind of time with
paid advertising could cost hundreds or even thousands of dollars.
And another great thing is interview time is better than ad time because
people pay more attention to the shows than the ads … and they give you
much more credibility.
Most important, you'll become recognized as the expert on your subject.
Obviously there is more to this subject than meets the eye.
I asked around several marketing friends and found a good site if you want
to learn more about the subject. Check it out at:
Radio Publicity
http://www.topbusinessresources.com/radio.html
Learn more at: Mortgage
Marketing Tips
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