Mortgage Marketing Tips: #45
THE WINNING TESTIMONIAL FORMULA

Testimonials are the single most important marketing tool available to you. Your own self-promotion can never have as much impact as what others/clients say about you.

Here's what a testimonial should include:

1. I'M LIKE YOU.

We had this problem...
We were concerned about...
We badly wanted....
We didn't believe you at first, since...

In this step the ideal testimonial describes the situation the person found themselves in; with enough details so that others with similar situations will say "Oh, just like me!"

2. HERE'S THE RESULTS OF TRYING YOU.

Now we know that your mortgage service does a great job.
You delivered the benefits you said you would.
You delivered FAR MORE than you said you would...than my wildest dreams.
Here's exactly what we got.

This step shares very SPECIFICALLY the results that people got from using your product or service.

3. I HIGHLY RECOMMEND YOU.

If you want these same benefits, you should use XYZ mortgage service.

So, the formula tells people "I am like you. I had a problem like you do and wanted to achieve the same benefits that you do. Like you, I was concerned about what I should do, wondering if anyone could really help. Well, now I know! XYZ mortgage service delivered everything you said it would and much more. Thank you, thank you, thank you. I owe you a new lease on life and I highly recommend you to anyone who has my problem or wants these benefits."

KEY POINT: Get a testimonial for every major benefit that you offer. Take that list and make sure, over time, that you are getting a testimonial that covers EACH ONE.

This topic is covered very well in the "Magnetic Mortgage Marketing System", you can get at: http://www.highprofitmarketing.com/Kit.htm

Finally, be sure to use the FULL NAME and city where people live, and a brief description of who they are. On the Internet I like to also include the email address (all with permission, of course).


Learn more at: Mortgage Marketing Tips




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