Mortgage Marketing Tips: #46
HOW TO GET TESTIMONIALS, Even If You're Just Starting Out

1. ASK
Take a camera and a tape recorder to loan closings, then get a picture of yourself with them and get the testimonial on tape. Or anytime after you have provided a good service for someone, then send them a letter, email or call them and ask them for a testimonial, especially using the formula we sent you in the last Mortgage Marketing Tips (literally ask them to cover those 3 points).

2. BUILD IN AN EVALUATION FORM
Every time you offer a service, consider concluding the service by handing the person a form that evaluates how they experienced you. Be sure to include the 3 points and a statement that lets them give you permission to quote them.

(Here is an example)
NOTICE: By clicking on your 'Send' button and submitting your testimonial via e-mail, you are giving Magnetic Marketing Services permission to quote from your comments.

3. PULL TOGETHER A TEST GROUP
This works especially if you are just starting out. Give a bunch of people a free cost savings comparison on the condition that they will then talk to you about their experience (and of course include the 3 points in the discussion). Obviously they must agree ahead of time that you can quote them, and be sure to tell them they are under NO obligation to inflate their responses just because it's free. In fact, stress that this is as much to improve your product/service as it is to collect people's experiences.

4. ASK EXPERTS AND COLLEAGUES
This is also good for the "just-starting-out" situation. Invite peers to experience your service and get their endorsement. It helps if you get recognizable names, but people with the right titles or degrees can also help. Frankly, ANYBODY is better than nobody, so get any warm body you can to review your work (again they must give permission to quote and you should stress honesty)

You can also get expert endorsements. "I have recomended XYZ'S service to many of my clients and friends and the results in THEIR lives leads me to highly recommend XYZ'S service for anyone struggling with..." Mr. Believable Expert.

I hope this helps you stand out from your competition to PROVE you are someone of integrity with a solid mortgage service!


Learn more at: Mortgage Marketing Tips




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