Mortgage Marketing Tips: #47
The Top 10 Things That Every Mortgage Prospect Wants From You

The secret to the success of virtually all businesses is that they have learned what the customer wants and they have figured out how to provide it to the customer in quality and quantity.

That is the key to your success as well. Below is a list of what most mortgage prospects want. Keep them in mind when planning your marketing, specialization, management and processing systems, as well as, your follow up and client retention systems.

Whether they are fully aware of it - or know it - or say it.

1. They want a mortgage to cost less, even if it's already value-priced. They want to feel like they got a bargain.

2. They want a mortgage faster/immediately.

3. They want you to come to them.

4. They want to be refinanced/updated/automatically.

5. They want a new mortgage even before they know a better programs available or that they even need/want it.

6. They want a mortgage pre-customized to fit their unique needs.

7. They want a mortgage to come pre-approved and ready to run; no instructions or thinking needed.

8. They want you to be honest and to offer a solid/flexible guarantee.

9. They want it to be the perfect mortgage and beyond all expectations.

10.They want to feel good about having it/being a customer of yours.


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