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Mortgage Marketing Tips: #5
Seven Fool-Proof Mortgage Marketing Strategies That Will
Skyrocket Your Sales And Profits...
Fool-Proof Strategy #3
Sequenced Mailings
This is probably the most important marketing strategy you could
implement, yet very few mortgage marketers put systems into place to allow
them to tap into the power of consistent sequenced mailings.
There was a famous marketing study done several years ago which determined
that over 70% of all people who respond to an advertisement (or letter)
will ultimately buy the product or service being offered.
Here`s the interesting part...
Almost All Of Those People Will Purchase The Product Or Service From
Someone Other Than The Original Advertiser!
Why do you think that is?
I`ll tell you why...because people do business when THEY are ready to buy
not when YOU are ready to sell.
So what does all this mean to you?
It means that sending out one FREE Report to a lead is not enough.
When a lead calls your “Recorded Message Line” (800#) to get a FREE
Report, all they are basically saying is that they are interested in
buying what you have to offer (but NOT necessarily ready to buy yet).
`Yet` is the important word here. This means that at some point in time
they will be ready to buy, and the company that gets the sale will be the
one who stayed in front of them until they did become ready to buy.
(For a detailed report on the value of Free Recorded Messages go to:
Instant Mortgage
Marketing )
Let me give you a personal example.
In my company, more than half of all my members sign up after the first
notice. What would have happened had I not mailed a 2nd or Final Notice?
That`s right, I`d have half as many members, and I`d be half as
profitable.
Let me ask you a question, `Do you send 2nd Notices, Final Notices, and
postcards to follow-up on leads?`
If not, you`re costing yourself and your business a fortune!
For more ways you can diversify your marketing efforts see:
Mortgage Marketing
Secrets
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