Mortgage Marketing Tips: #8
Seven Fool-Proof Mortgage Marketing Strategies That Will
Skyrocket Your Sales And Profits...

Fool-Proof Strategy #6
Testing

It always surprises me how few mortgage professionals actually `test.`

For example, have you ever tested one ad against another to see which pulls the most mortgage leads?

I`ll bet most of you haven`t.

Well starting today, here`s a brief list of the most important things to test:

1. Headlines (in ads, fax ads and sales letters)

2. Price

3. Guarantees

4. Offers

5. Mailing Lists

6. Media

And the list goes on. There are an endless number of variables you can test in your business.

Here`s the exciting part: One `minor` change can have a major impact on your business.

For example, let`s say you test charging a 2.5% fee instead of a 2% fee for your services and your sales remain exactly the same. Let`s further assume you`re selling approximately 200 new clients a year.

That increases the dollars per client by 25% multiplied by 200 clients or ...

Well, you do the math

That's a lot of Extra Dollars Per Year With No Extra Work On Your Part!

Or say you offer some extra bonuses to the customer for doing business with you and find that it increases your sales ratio by just 10%. That's 20 new customers and 20 extra paychecks.

That`s the power of testing. Put it to use in your mortgage business.


For more ways you can diversify your marketing efforts see: Mortgage Marketing Secrets

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