Postcard Marketing for Mortgage Pros

  How To Supercharge Your Business
By Using Dirt Cheap Postcards
Part 2

Postcard Fundamentals

Every time someone picks up your postcard they are asking themselves that same question. And your office name or your name is not the answer.

Your headline needs to quickly and powerfully telegraph to your prospects that you have either
a big benefit they`re looking for or a solution to their biggest frustration or problem.

On average, people read 5 times as many headlines as they do the body copy (words). So unless you`ve attracted prospects into your postcard using a compelling headline, you simply cannot get people to respond to your offer.

But if you do manage to get people`s attention with your headline they will read the rest of the postcard, since it's a quick and easy read.

Using Postcards to Keep in Contact With Current Prospect/Clients

To keep more prospects/clients thinking about you and the services you provide you should be making monthly contact with them. And postcards offer you the perfect way to create a
solid bonding relationship.

A postcard gives a perfect opportunity to stay in front of your prospect/client on a consistent basis and for such little cost.

You can come up with lots of reasons to use postcards to contact your prospect/clients:
• New Loan Products
• Rate Changes
• Thank you
• Testimonials
• Upcoming seminars

Don`t Forget There Are 2 Sides To Every Postcard

A mistake many professionals make when having postcards designed is they forget to use both sides. A postcard really has two fronts. The first front is where you put your return address, postage and the mailing label.

Even though you must leave space for these elements it doesn't mean you can`t put more reasons to respond to your offer on this side. This is a great place for a testimonial or two is on the side with the mailing label.

The second front is completely open and free for any message you want to place. The old mail order adage, `the more you tell you more you sell` applies here. Numerous tests prove that the more you write the more response you generate. So you should have a headline on each side.

Post Office Tips

To get a postcard out at the postcard rate  you need to stay inside the post office's guidelines
of 4 ¼` x 6`. But I like to send oversize postcards, they `stick out`, so you will have to pay for
first class postage.

By using this information, you'll have no reason not to add postcards as an inexpensive and highly effective tool to building your business.

Inside secrets from me and other mortgage professionals who have done the miserable, back-breaking hard work already: creating, designing, testing, refining and re-testing marketing campaigns are available at: Instant Mortgage Marketing System

Get a flood of new clients. Keep clients `locked` in practically forever. This is the professional `done-for-you` marketing tool-box.

Post Card Marketing - Part 1