Postcard Marketing for Mortgage Pros

  How To Supercharge Your Business
By Using Dirt Cheap Postcards

One of the most overlooked and quite possibly most profitable tools you can add to your  marketing efforts, is the lowly postcard.

There are so many reasons postcards work great.

* They`re cheap to send out.
* They`re quick to write.
* They`re fast and easy to mail out.
* Finally, postcards get read!

 

Why do postcards work?

* Postcards give your offer or message instant visibility in the mailbox.
* You`re not fighting with 200 other mortgage ads in the newspaper or on the television.
* With a postcard you can single out your targeted recipient and address only them.

Postcards are probably the easiest and quickest way to start using direct mail to build your
business. For an investment of about 40-50 cents (for an oversize postcard) you can attract qualified prospective prospect/clients and you can keep in contact with current prospect/clients to build a stronger bond.

( If you`d like ready made `PROVEN` postcards to add to your marketing arsenal check out:
High Profit Mortgage Business System )

Attracting New Clients

Your mailing list is essential to your success. You cannot just pick a random resident list of
nearby Zip codes to your office. What you need to do is consider who your ideal prospect/client would be and then find a way to target your postcard's message directly to them.

Look in your prospect/client file for where your prospects/clients come from. Then ask yourself,
is this the type of client I want to deal with, is this the size of loans I want to do and what area
do I want new clients to come from?

Then determine what income level, education, age, etc. your best prospect/clients have in common.

You can get lists of prospects with certain demographic and geographic characteristics that match your ideal prospect/client profile. Then you would send them a postcard offering them a free report, free video, free tape or some other way for them to identify themselves as interested prospects.

You can`t expect your postcard to do more than it is intended for. The purpose is to get people to raise their hands and say, `Yes, I`m interested.`

Don`t necessarily expect them to call and schedule an appointment from this postcard or even to come in for a free consultation.  This is too much of a threat for most prospects.

That`s why you`ve got to walk them through your process with little baby-steps, like requesting a free report about a topic or loan-product of interest.

Many pre-written `Free Reports` for your business are available in the High Profit Mortgage Business System